Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a comprehensive SEO program for them. Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.
The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area. The selected keywords were mapped to the following pages:
WSI also optimized Project 6’s home page and Google Maps page as well.
Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.
Going forward, WSI will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords.
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