Digital marketing

Traditional Selling versus Social selling


How can we increase our sales pipeline?
How can our sales team be involved in our buyers’ journey?
How can we outperform our competitors? Is Cold calling DEAD?

World-class sales teams are no longer building a sales pipeline solely via the telephone. Innovative sales leaders understand the new buying process and that 93% of B2B buyers will begin their buying journey online; in fact, according to Marketo, 65-70% of the buying journey will be conducted without your sales reps unless they know how to add value in the NEW buying process.

Innovative sales teams know they must provide true insight throughout the buyer’s journey, to be seriously considered a future partner. Today, sales reps need to be a hybrid of traditional sales (phone, email and voicemail) mixed with a strong social presence, social clout and thought leadership. “Social Selling” is the new paradigm in selling.

With our 4-Module Social Selling Training program, sales professionals learn how to:

♦ Module 1 -ESTABLISH – Developing a Linked in Profile, defining buyer personas, writing your headline.
♦ Module 2- FIND – Advanced search to find people and connect, How to use Groups ♦ Module 3 – ENGAGE – Publishing and sharing of content♦ Module 4- BUILD -Deepdive into other areas of online prospecting such as Trigger event selling
Many Fortune 500 companies that have already taken our training and are enjoying outstanding results and have provided us testimonials we are happy to share.

Contact us today at 416-564-1863 or for more information on how to leverage social selling or social media or to schedule a free consultation on your team’s needs. We also provide training with a live trainer on site- just ask, we are happy to customize a training for you.