Ultra Targeted, Ultra Effective Paid Search
There are marketing strategies for lead generation such as paid search. And the most powerful of these strategies, popularized by Google, is the pay-per-click (PPC) advertising model. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs. If you are presently managing your PPC campaign, but do not have the expertise and are lacking proper results, our experts can help!
We have found Paid Search or PPC management to be a particularly effective tool for business owners.
Why? Here are the advantages:
Grow your business immediately with targeted demographics and PPC
Because Paid Search or PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. Unlike other types of advertising such as TV and radio, your potential customers are actually IN the buying cycle- actively typing into the Google search engine your EXACT products that match to the keywords in your ad. As you can imagine this is extremely valuable, as you are likely to have a much higher conversion rate. Higher conversion rates mean more clients for you that are far down the buying cycle, actively looking to purchase your goods and services, not just finding information about them.
Budget-Conscious- spends your money wisely
You can spend as much or as little as you like for the “click-throughs” of your PPC campaign- you tell us what you want to spend per lead. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts. Because we continuously monitor your campaign, you do not have wasted clicks and our software optimizes your campaign to spend your money at the times clients are looking for your services and understands when you will get the best return.
Tap into new markets with proper PPC management
One of the real benefits of PPC advertising or Google adwords advertising is we can find you new markets you may not have been aware of. By running a PPC campaign, we can identify trends in searches, pointing out new opportunities you may not have been aware of. With monthly monitoring and our years of experience in the field, we can suggest new markets that you may better spend your advertising dollars on, or identify new keywords you may not have been using with your existing campaigns. We have many clients who have found new markets simply by having us analyze their past results and make recommendations on how they can better go to market and capture more market share.
We have prior Industry Experience
When we analyze your particular campaign, we have historical industry information that is invaluable in creating an effective campaign. Let us help you avoid wasting advertising dollars on experimentation. We can help write an effective ad right away that is industry specific and will attract potential clients.
Optimum Return on your marketing investment
Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
Contact us today for more information about our Paid search services and leave it to the experts.