Digital marketing

Adaptive Search Engine Optimization, Toronto— Cut Through the Clutter and Be Found

In the infinite reaches of cyberspace, it sometimes seems like an impossible task just to be found by the people who would benefit from your products and services. One solution is search engine optimization in Toronto, or SEO. Without it, you are virtually invisible to your potential clients online! WSI is standing by and ready to assist you. Search engine optimization refers to practices that enhance your website’s visibility in “organic” web searches — that is, unpaid searches based upon the algorithm used by search engines. Modern SEO focuses primarily on Google, by far the world’s most popular search engine, but also accounts for other search engines like Yahoo! and Bing. The goal with SEO is to appear as high as possible in searches for keywords that most powerfully relate to your business. The higher you appear, the more quality visitor traffic you will drive to your site. And since we are the ONLY digital marketing company able to deliver internationally to Google’s high standards, they have asked us to be their official partner in 2013. And in 2014, Yahoo-Bing! partnered with us as well. This special relationship is another differentiator for WSI, and why you need to work with us to get the competitive edge.

Why React When You Can Adapt?

Many brands and businesses are still using social media and search engine optimization as two separate digital marketing strategies each measured and actioned in their own silo. Usually search engine optimization belongs to the marketing department and social media to the PR department. This might make sense because SEO is a physical marketing method and social media has to do with PR, but in reality, and what is busy happening at Google and the other top search engines, SEO and social media should work together.

For some time now, Google has been integrating social indicators (social signals) into their algorithm and this will play a major role in determining your organic rankings on the search engine result pages (SERP’s). Even though many are trying to bring these two mediums (SEO and social media) together, they are struggling because they don’t know how to use SEO and social media together to work in one silo and so AdaptiveSEO was born.

Why AdaptiveSEO?

Google and all the other top search engines have changed their search algorithms tremendously over the last couple of years due to the fact that their number one goal is to give the best user experience to their end customers (anyone using Google search), and provide them with the most relevant and current information. With the boom of social media and the real-time nature of this medium, to keep on reaching their business goals, they had to integrate social media into their search algorithm. People are human and are more likely to trust a website recommended personally by their friends than by a search engine. Its been proven that websites with a strong social presence have better conversion rates and brand loyalty, leading to more sales, more word-of-mouth referrals, and greater brand awareness, all of which leads to more positive reviews and inbound links to your website.

Due to the success of social media to connect people together anywhere in the world, it was wise of Google to integrate social signals in their search algorithms. This clearly shows that a NEW approach to SEO should be taken if you want to take advantage of social signals and our AdaptiveSEO is the answer.

AdaptiveSEO focuses on Content Marketing and Social Media

With content and social media being direct ranking factors on Google’s search algorithm, you cannot use SEO, content marketing and social media in their own silos anymore. With AdaptiveSEO you can combine them so that you  have one strategy that will compliment your web presence. This will also give you a clear indication of the Return on investment (ROI) of your social media and content marketing campaigns because you will see if your social media efforts have any effect on your business goals.

AdaptiveSEO benefits

  • It will improve your organic rankings because you can focus on quality content that is written to engage with your buyers.
  • Social media is all about getting people engaged, and by combining SEO and social media, you can increase your engagement score, as more people will be able to reach you online.
  • Increase the awareness of who you are, what you stand for, and what you do which will help with your credibility online.
  • Improve your transparency online.
  • Improve your digital footprint online.
  • Measure social media ROI. It has always been difficult to measure social media ROI, but it’s possible with measuring the correct metrics when you combine SEO and social media


is here to stay. Start integrating content marketing and social media in your SEO campaign plan to take advantage of all the “social signals” Google has integrated on their search algorithm.

If you are looking for the best Adaptive Search Engine Optimization Toronto has to offer,  or are in the surrounding area, contact us today at 416-564-1863.