The Details of Google’s Mobile Algorithm Update
Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here’s Google’s summation of the update, taken from their announcement post:
“Starting April 21, 2016 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google’s goal is extremely simple (not to mentioned completely in line with everything they’ve been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they’ve been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?
If you’ve been paying attention during the last year, you’re probably more prepared for this update than you realize. You’re churning out better content, you’re involved socially and you’re not involved in anything spammy or thin. Nothing can undo all this good work, so don’t worry – you’re still on the right track. Join our one day digital marketing training to hear what you can do to ensure you don’t get penalized. To learn more, join our June 23, 2016 training, and ensure you have the facts here.