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WSI and Rick Norris CPA, Accountancy Corporation Engage in Search Engine Marketing

WSI is proud to announces the company’s engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation. Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website.

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation. WSI and Rick Norris, Accountancy Corporation look forward to the results these changes will bring to the business.

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines. WSI – We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign. The Rick Norris, Accountancy Corporation website (https://www.ricknorriscpa.com ) offers information about the services they offer including Basic Services and their Specialty Expertise. The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts.

About Rick E. Norris An Accountancy Corporation:
Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992. They are based in Los Angeles, CA. Mr. Norris’ company focuses on business and personal financial management, consulting and tax planning. They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few.

Leading HVAC Service Company Engages WSI for SEO Implementation

HVAC

Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies. Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.
As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages.
The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring. This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them.
At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

WSI Retained for Additional SEO Engagement by Rabin Worldwide

Rabin Worldwide
Rabin Worldwide offers their clients a wide range of services. In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services. Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom.
In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing. The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month. On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages. Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts.
After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages. This resulted in a substantial increase in auction and financing leads for Rabin.
Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page. We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.

WSI Completes On-Page SEO for Controlgo for Condominium Services

Condominio-475

Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services.   Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services.   Until now Controlgo’s reputation as been mainly in the Credit Control and Debt Services, so their management decided to give more focus to their Condominium Services, and nowhere better to start than with Digital Marketing.   To accomplish that task, Controlgo hired no less than the leading digital marketing agency in the world, WSI, showing their determination in achieving results and increasing their online reputation as a completely transparent and trustworthy partner for managing condominiums in the great Lisbon area. WSI was hired to apply SEO to the condominium section of their website, to generate more local potential customers channelling organic search traffic to Controlgo. The work focussed on the most relevant keywords searched by their target audience divided into 2 main areas:

  1. The practical side of the services provided: such as Main Differentiators, Condominium Management, and Rules and Regulations
  2. Important Laws and Legislation including Civil Code

The next step in WSI’s SEO implementation is to focus on Off-Page Optimization to complement the On-Page and establish a solid base for consistent improvement in the search rankings for the selected keywords. Altogether, WSI’s SEO program will bring Controlgo more qualified leads for condominium services and in turn help more potential customers find the perfect company to partner with to manage their condominiums, someone truly trustworthy, Controlgo.

Probe Station Manufacturer Chooses WSI as SEO Agency

probe-tips
The Micromanipulator Company is a leading global semiconductor test probe manufacturer with extensive experience in leading edge applications ranging from low current, to high speed testing. The company’s probe stations and probes tips are used by leading semiconductor wafer manufacturers around the world to test at the wafer level to ensure the highest possible quality.

WSI was selected to optimize Micromanipulator’s web site to rank for key words that are relevant to their product line, and that have significant search volume to drive large numbers of potential customers to their web site.

The keywords WSI selected cover two categories of searches. The first category contains keywords relevant to what the company is, such as wafer prober manufacturer, or probe pin manufacturer. The second category of keywords selected contains keywords relevant to what the company makes, such as wafer probers, and wafer chucks. In all, WSI optimized 16 pages, covering a total of 30 keywords.

The next step for this SEO implementation will be the creation and syndication of content relevant to the optimized keywords. In order to accomplish this, WSI set up three off-page blogs accounts on WordPress, Blogger and Tumblr. Over the coming months, WSI plans to create informative blogs on topics relevant to the semiconductor testing industry and post them on these blog sites, with links back to the relevant pages in the Micromanipulator site.

The combined effect of the on-page and off-page SEO optimization will increase the company’s rankings, which will in turn drive more qualified traffic, which will in turn increase leads and sales for Micromanipulator.

WSI Completes On Page SEO for Governors State University Site

Governors State UniversityWSI has recently completed the on-page search engine optimization for Governors State University, an Illinois state university located 35 miles south of Chicago. This year comes on top of an exciting year for GSU as they have transitioned from an upper-division public university that admitted only juniors, seniors and graduate-level students to a full 4-year university. As a four-year public university, they are currently serving more than 5,500 students and offer 64 degree and 24 certificate programs.

As with all SEO projects, WSI’s first step is deep key word research for the undergraduate division as well as five schools and colleges. As the website’s current pages use very precise language to describe the various programs, it was decided that they should remain “as is” to convey that information to prospective students.

To accommodate the new SEO copy, a new section on the site was created. This section was titled “browse”. The SEO landing pages in this section give visitors an overview of the university and its programs with links to the more informational pages. In total 90 new optimized landing pages were added to the site.

For the undergraduate project WSI’s research identified general keywords such as “colleges in chicago” and “chicago colleges”, as well as more specific keywords such as “business degree” and “psychology degree”. WSI then tackled the five schools and colleges, primarily focusing on graduate degrees, to match keywords to appropriate new landing pages.

Examples of some of the high volume keywords are shown below:
College of Arts and Sciences
adult education, masters in computer science, communications degree, and it degree
School of Extended Learning
esl and six sigma certification chicago
College of Education
ed.d degree and masters in education
College of Health and Human Services
masters in nursing and masters in health administration
College of Business and Public Administration
mba and accounting degree

Off-page search engine optimization for GSU will begin in December. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs at Blogger, WordPress, and Tumblr as well as local directory listings will be the major focus of this campaign.