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WSI Implements SEO for Tomlinson McKinstry Law Firm

Tomlinson McKinstry, a trial attorney firm in Oklahoma City, OK, has partnered with WSI to increase search engine traffic to their website (tmoklaw.com). The firm provides a wide variety of legal solutions for their clients across several areas of expertise, including Insurance Litigation, Inventions and Branding, Litigation and Product Safety, Business Transactions and Disputes, Personal Injury, and Employer Defense.

Tomlinson McKinstry had recently implemented a new web site, and realizing that no traffic was being directed to the site, engaged WSI to optimize their website through keyword research and Search Engine Optimization (SEO). These strategies have been proven to improve Google organic search performance.

The WSI team was immediately able to determine that there were several issues with the web site itself that made it virtually invisible to the search engines. Over time, we were able to correct the issues and then began on-site optimization efforts for the existing site pages.

The focus of the optimization has been the following keywords:

In addition to the on-site optimization, WSI has implemented an off-site digital marketing strategy as well. We have aligned their Google MyBusiness, Bing, and Yelp entries as well as over 40 additional local directory name, address, and phone entries. Implementation is already well underway and we have already seen a steady increase in site traffic.

Monthly reporting has been put into place in order to report and demonstrate progress.

WSI is the global leader in digital marketing with over 1,500 digital marketing consultants in over 80 countries. We help business harness the power of the internet to improve their ROI. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed decisions in every industry. If you aren’t ranking well for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 This post originally appeared here: http://www.wsibestebusiness.com/digital-marketing/wsi-implements-seo-for-tomlinson-mckinstry-law-firm

Mattress Firm Partners with WSI to transform their Web Presence

Mattress Firm, the largest mattress store chain in the state of New Mexico has a large selection of quality brand name mattresses, beds, and bedding products, combined with competitive pricing and knowledgeable, well-trained sales associates.
Mattress Firm hired WSI to build a new modern and mobile friendly website for them. The new website was build using the best global search engine optimization practices.

The following pages have been optimized with relevant keywords:
• https://mattressfirmnewmexico.com/twin-mattress-albuquerque/
• https://mattressfirmnewmexico.com/full-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/queen-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/king-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/california-king-mattress-albuquerque/
• https://mattressfirmnewmexico.com/shop/stearns-foster-mattress-in-albuquerque/
• https://mattressfirmnewmexico.com/memory-foam-mattress-albuquerque/
• https://mattressfirmnewmexico.com/mattress-sale-albuquerque/
• https://mattressfirmnewmexico.com/shop/tempur-pedic-mattress-albuquerque/
• https://mattressfirmnewmexico.com/shop/sealy-mattress-albuquerque/
• https://mattressfirmnewmexico.com/memory-foam-mattress-topper-albuquerque/

With the SEO optimized pages now up on the site, the off page optimization is beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, Weebly, Blogger , Tumblr. and Medium.
Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores. This blog originally published at: https://www.wsiwebenhancers.com/mattress-firm-partners-wsi-transform-web-presence/mattress-firm-albuquerque

Empire Fence of Arizona Chooses Us to Expand Online Presence

Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.
For over three decades Empire fence company has helped customers with solutions such as:

● Chain Link Fencing
● Ornamental Wrought Iron Fencing
● Custom Fencing Solutions
● High Security Fencing and Security Cages
● Automatic Gate Operator Systems and Gate Controls
● Metal fencing for athletic fields

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on WordPress.com, Blogger, Weebly, and Tumblr to increase their visibility.

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

This post originally appeared here at https://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/

30 Greatest Lead Generation Tips, Tricks & Ideas (New eBook)

Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream because so much is at stake with the health of the business depending on those leads.

Watch our video here!

One of our favorite lead generation tricks is the elements of an effective landing page.

-A headline

-a description of the offer

-at least one supporting image

-testimonials

-security badges

-a form of just the right length (4-5 boxes to capture information).

To help further ease the burden of finding potential customers, we created an eBook called 30 Greatest Lead Generation Tips, Tricks & Ideas. In it you can expect to learn how to:

●      Create offers your customers find irresistible

●      Discover the secret formula for effective calls–to–action

●      Produce landing pages that work to convert

●      Master multi–channel lead generation for your brand

Developing a lead generation process can often seem overwhelming. The more tips and tricks you try, the more you’ll be to understand how your audience reacts to marketing tactics and the closer you’ll be to creating an optimal lead generation system.

You can download your complimentary copy of 30 Greatest Lead Generation Tips, Tricks & Ideas here!

Simply give us a call at 416-564-1863 or get in touch with us at info@wsidigitaledgemarketing.com to learn more.

This article previously published on Linkedin April 7, 2017.

WSI partners with TeamLogic IT Oklahoma City for Local SEO

IT

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

The core services at TeamLogic IT OKC include:
• Fully Managed IT Services – Your IT department
• Outsourced IT Support – There when you need them
• Network Security – Minimizing risk
• Business Continuity – Your friend when disaster strikes
• IT Consulting Services – Know the possibilities
TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.
The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.
About WSI AimHigh Marketing:
WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.
This blog post was originally published at the following location: https://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

Thoughtful Presence Retains WSI for SEO Services

Retail SEO

WSI Digital Marketing announced today that Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts, has retained WSI for continued SEO Services. Thoughtful Presence, located in suburban Chicago, provides personalization for their gift products and is known for excellence in designing and creating custom gift baskets that are unique and beloved. The gift basket market is very competitive and Thoughtful Presence must work hard to get their products found by the people and companies searching for them, so they have chosen that WSI remain their partner in this effort.
Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections for consumers include baby shower gift baskets and sympathy gift baskets. Unique Chicago Cubs gift baskets have been moving as well with their first World Series win since 1908. They offer unique gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.
Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.
Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as employee recognition, retirement and anniversary gifts. Employees and customers alike are very pleased with the thoughtful gifts that express the company’s appreciation in such a unique way.
Thoughtful Presence has been pleased with the consulting work on their Big Commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations. Thoughtful Presence decided to continue with the full SEO program from WSI with their off-page SEO processes. WSI has been doing the off-page optimization for 6 months. Thoughtful Presence is pleased with the citation building efforts as well at the ongoing blogging effort. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These improvements have been rewarded by sales that have consistently improved throughout the process and that is exactly why they have retained WSI in this effort.
This post originally appeared here: https://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/

Web Design and Content Marketing Combine

Using social selling strategies to boost your lead generation and to bolster your reputation means that a lot more readers will be directed to your website. They have been lured there by your captivating content marketing efforts. It is essential then that your website enhances their reading pleasure.

Carefully crafted content

Sadly, for your copywriter, a superb copy is not always enough. When your audience gets to your website the way your content is presented must grab their attention. Realistically, there is already a ton of information on the web about the topic you tackled. If your article is not well introduced, web users will simply hit the back button.

Well-designed website

Psychologist Edward Thorndike coined the term, the halo effect, which the marketing sphere furthered. It is used to describe the bias shown by consumers towards certain products because of a positive experience with other products made by the same company.

The same holds true for the design of your website. An overall good first impression paves the way for positive expectations. While each industry, each establishment, and each user are unique, the underlying design principle is to minimize distractions and to develop a comfortable reading experience.

Using a neutral background with a big enough, plain font and plenty of white space ensures that reading your content is easy to the eye.

To encourage an easy flow of information, be sure to break your text into shorter paragraphs. Use appropriate headings, bullets, and graphics to guide your reader to the most important points.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customized for your business. Contact us for more information today at info@wsidigitaledgemarketing.com.

Previously posted on www.socialsellingeducation.com JANUARY 23, 2017
contentmarketing

Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications. Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.
Over the last 2 years, the LightSources engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.
These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions. In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions. To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems
Industrial air purification systems
UVC air purification systems
UV light air purification systems
Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships. As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase. In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems
Ballast water treatment methods
Ballast water treatment technologies
Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need. Contact LightSources to learn more.
Originally posted at: https://www.wsiexpertinternetmarketing.com/our-blog/global-specialty-lamp-manufacturer-retains-wsi-for-third-year-of-seo
ballast-water-treatment-systems

South Jersey Painting contractors hired WSI to enhance their online presence

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Pizzazz Painting is one of New Jersey’s most reputable and well known full service painting companies servicing the New Jersey tri-state area for over 20 years. Pizzazz painting specializes in Residential Interior and exterior painting and commercial painting. Pizzazz Painting is a family-owned company dedicated to the highest quality and service. They offer personal attention to every client; no job is too large or too small.
Pizzazz Painting provides quality paint and attention to detail while working in a prompt and professional manner. Free Professional Color Consultation is included with all projects! We are experts in Interior Design and Color Coordination.
WSI was hired to help Pizzazz Painting build their online presence by developing a new responsive Website and implementing an SEO strategy. The new website is mobile friendly and user friendly www.pizzazzpainting.com and we are now implementing a Local SEO strategy including Keyword research, Local citations, content marketing, and a blogging strategy to help build traffic and backlinks to the site.
The initial on-site optimization effort included development of 4 pages based on key Services. You can see the optimized service pages by clicking on the links below:
Exterior Painting
Interior Painting
Commercial Painting
Decorative Painting
Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Weebly, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook
Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors.
This post originally appeared at: https://www.wsiworld.com/madhuchadha/?ic=blog

San Francisco Design Firm Engages WSI for SEO

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a comprehensive SEO program for them. Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.
The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area. The selected keywords were mapped to the following pages:

https://www.project6.com/about-project6-san-francisco-design-agency
https://www.project6.com/web-design-company-san-francisco
https://www.project6.com/ecommerce-website-design-company
https://www.project6.com/branding-agency-san-francisco
https://www.project6.com/drupal-web-design
https://www.project6.com/brand-design
https://www.project6.com/print-design
https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.
Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.
Going forward, WSI will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords.

This post originally appeared: https://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo