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Important Lessons for Marketing Your Business in a Post-Coronavirus World

Summary: While nobody was necessarily prepared for a crisis of this magnitude, you are – believe it or not – already equipped to continue marketing your brand in a post-Coronavirus world.

Like many of you reading this, I’m writing this blog post in self-isolation. Not because of any viral symptoms – thankfully – but because this is the new reality for both our personal and professional lives. At least for the time being. And on behalf of our WSI family, I hope you are staying healthy and continue to take the recommended precautions.

From sporting events to conferences and even air travel, cancellations were announced in droves over the course of the last several weeks. COVID-19 has sparked turmoil around the globe and as we all adjust, businesses everywhere – ours included – are navigating unfamiliar territory.

Sure, working remotely (for those businesses that can) was one of the first precautionary actions that businesses enforced. We, too, have made the decision to support social distancing. But the fear for business owners everywhere stems deeper than ensuring employees are washing their hands and limiting their social interactions. Small businesses especially, are struggling with how to maintain brand visibility, revenue, traffic (both physical and digital) and relevance during a time when their audience is preoccupied with stockpiling hand sanitizer and toilet paper.

In spite of the overwhelming fears and uncertainties, now is not the time to market your business with your head in the sand. And while, nobody was necessarily prepared for a crisis of this magnitude, you are – believe it or not – already equipped to continue marketing your brand in a post-Coronavirus world.

Let’s discuss some best practices for your customer communications, your marketing mix, and your growth. We’ll even take a look at some great – and other not-so-great – examples of how some businesses are choosing to deal with the pandemic.

1. Refrain From Denial Marketing
Like I said earlier: it is not the time to market your business with your head in the sand. While some of us might be craving a little normalcy, pretending like nothing is happening is simply tone-deaf and possibly irresponsible. Pause and review your scheduled social media updates; analyze your pre-written content and previously scheduled campaigns. Performing a 360 on your content strategy and reflection is important in this digital environment. Posts that may have seemed fine a few weeks ago, may seem insensitive now.

2. Avoid Marketing Tactics That Exploit Customers’ Emotional State of Mind
Perhaps slightly more controversial than denial marketing, is fear-based marketing. Cheap marketing ploys to attract customers to your business is risky in this environment. An unfortunate example of late are the recent reports of price gouging by both offline and online retailers. Last week an ad (source) by a third-party dealer on Amazon was found to promote a couple of 236-ml bottles of hand sanitizer selling for $99.99.

Needless to say, profiting by artificially raising prices on basic needs during a global pandemic is simply poor business ethics. And thankfully, both government bodies and retailers like Amazon, have been suspending such accounts and, in some cases, issuing steep fines. People will remember how you handle your marketing during this time. Negative brand association can cause irreparable damage to your reputation and business operations. Tread lightly.

3. Review and Revise Your Advertising Spend
In any crisis situation – particularly one with global quarantine recommendations – it’s especially important to reduce unnecessary expenses. The instinct is to keep your budget trim without causing any long-term damage to your customer base. That said, it’s imperative that businesses make strategic marketing decisions and maintain a Coronavirus marketing plan. Review your ad campaign spend and adapt accordingly.

For example, a restaurant owner who is worried about being required to temporarily close their dining areas might want to increase targeted ad spend on social platforms to promote their delivery service (or association with third-party apps). Your business needs, the desired outcome, and a proper gauge on your audience’s motivations are vital to managing your overhead during a pandemic.

A wonderful example of ad spend used wisely is this St. Patrick’s Day ad from Guinness. Naturally, St. Paddy’s day revelry has been muted this year due to the pandemic. Guinness, however, sensibly chose to use this time as an opportunity to promote an optimistic and unifying message: “Whether you are planning to safely celebrate at the pub, or hosting at home, if you can call the people around you friends or family, you’ve already won. When you raise a pint of Guinness, also remember to raise each other up.” Watch the commercial in full below.

4. Maintain Your SEO Strategies and Competitive Research
Even when there is no crisis situation to contend with, this is generally always good advice for businesses. Maintain the basics of search engine optimization and aim to boost your site’s organic reach: update website page titles, headers and meta tags. Refresh outdated content with new information and relevant backlinks.

It’s also important to also use this time to keep a close eye on your competitors. Aim to uncover services they might be lacking, which could be important to customers who are self-isolating. This information could be used for your competitive ad retargeting efforts.

5. Ramp Up Customer Service Through Social Media and Alternative Technologies
Naturally, the widespread anxiety is causing disruptions to brand communications and messaging. It was recently reported that WestJet was experiencing 10 hour call center wait times amid the panic. This is an important lesson in anticipating changes in your customers’ behaviors and recognizing how they potentially impact your service level agreements. Leverage a mix of social media channels to supplement your customer service. JetBlue, for instance, has used Twitter to communicate relevant policy changes in line with their customers’ evolving needs.

JetBlue

@JetBlue
For the next 2 weeks, there’s no change or cancellation fees* with any of our fares. Applies to bookings made 2/27-3/11 for travel through 6/1/20. Details > https://www.jetblue.com/travel-alerts

Of course, this expands to other platforms as well. Depending on your business, you may require the use of video calls for conferences and sales pitches. Show your customer base that you’re working hard to provide the services they rely on, while proactively protecting their health as well as your own.

6. Consider New Platforms to Expand Your Reach
With much of the population self-isolating at home, it’s expected that services that make a quarantine more bearable will be in much higher demand. Streaming services like Netflix, cable providers and gaming companies might see a boost in subscribers. Podcast producers, YouTube and Instagram content creators will likely have more viewers at home, ready and eager to be entertained by new content.

Use this time to brainstorm how your brand can create content for platforms you haven’t leveraged before. Uploading Insta-stories, sharing photos, creating informative articles or videos will help expand your organic reach and stay top of mind among an audience that is actively seeking new media.

7. Think Twice About Cutting Back on Digital Completely
Businesses who choose to cut back on marketing completely in fear of the economic impact of COVID-19, may have a harder time ramping their business back up when the market becomes more stable. Yes – it may mean that you have to adjust where your spend is going, but it is possible to get strategic with your marketing budget and minimize the negative effects on your business. The right mix of SEO strategies, new media engagement initiatives, communication strategies, and targeted ad spend will help your business create invaluable customer relationships that will outlast any pandemic.

This post originally from Valerie Brown-Dufour, March 18, 2020
WSI, President

WSI Provides a Digital Strategy for ACT Teletherapy

ACT Teletherapy – A start-up with roots in S. California

It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established in southern California – ACT Teletherapy.

ACT Teletherapy – Online therapy via Voice, Video, and Text

ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioural problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.

ACT Teletherapy – Digital Marketing Strategy

As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications.

Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway.

In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.

A Great Start – Much Work Ahead

We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:

• Teletherapy – https://actteletherapy.com/
• Online therapy – https://actteletherapy.com/about/
• Insurance – https://actteletherapy.com/insurance/
• Teletherapy News – https://actteletherapy.com/news/
• Online Therapy Services – https://actteletherapy.com/services/

We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.

This blog post first appeared on: https://wsicybersmart.com/2020/02/05/wsi-provides-a-digital-strategy-for-act-teletherapy/

A Guide to Building a Marketing Tech Stack

Martech-stack

By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J…you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.

One of the more jarring tasks of many businesses I’ve worked with is selecting from the vast pool of tools to use. This is where having a marketing technology stack becomes fundamental to your business’ marketing strategies.

But what is a marketing technology (aka ‘martech’) stack and why does your online business need one? Let’s discuss and break it down:

What is a Marketing Tech Stack?
This is marketing jargon that you will definitely hear more of if you haven’t already. Essentially, a marketing technology stack is exactly what it sounds like: it’s a group of tech-based tools that marketers and businesses use to improve their marketing activities. But it’s more dynamic than merely using several tools individually for their own siloed purposes. Instead, marketing technologies are ‘stacked’ to create an integrated series of tools that allows you to build seamless customer relationships across several different channels.

Not only will the right martech stack iron out your processes, but it should focus on the impact of your marketing activities and drive more efficient marketing spend.

Why should I invest in a Marketing Technology Stack?
Like I said earlier, the martech space is made up of thousands of online tools and technologies. The sheer amount of vendors offering the latest and greatest in marketing innovations is overwhelming. Just take a look at ChiefMartech’s latest edition of the marketing landscape for 2019, with over 7,000 solutions to choose from. (For some perspective, ChiefMartech reported only 150 solutions just 8 years ago!)

Martech Landscape 2019
Put simply, the martech space is colossal. And marketers are pressured to keep up with the growth. According to Korn Ferry, “27% of CMOs were concerned with staying ahead and taking advantage of digital technology trends.”

With thousands of solutions to choose from, it’s vital for marketers and business owners to understand how the right tech stack will impact their businesses and which technologies will be fundamental to reaching their goals.

What Elements Make A Great Marketing Tech Stack?
First of all – as with other areas of your marketing strategy – one size does not fit all when it comes to building the right martech stack for your company. Your chosen technologies will be impacted by factors like your budget and the type of business you have. One key factor to consider is your target market; for instance, B2C companies will likely require slightly different technologies than a B2B company since they each typically use different channels and techniques to acquire and engage with their customers.

So let’s take a look at the technologies I consider foundational to a tech stack, regardless of your target customer.

Customer Relationship Management (CRM): this is often a focus for you B2B-ers. CRMs track all customer relationships and marketing attribution for you and your sales force. Ultimately, CRMs are essential to gaining in-depth insights of how your marketing efforts impact your sales pipeline. [Tools to explore: Salesforce; HubspotCRM; SugarCRM].

Content Management System (CMS): by now, for most of you, this is a basic element of your tech stack that you’re familiar with. A CMS is the technology that powers your website, blog, landing pages etc. These web properties are often where you want to engage your customers. [Tools to explore: WordPress; Hubspot; Joomla].

Advertising and SEO: this element is pretty vast, but search engine optimization and advertising is key to your customer acquisition strategies regardless of the type of business you run. Many marketers use a combination of software for keyword research, display ads, ad tracking, and attribution. [Tools to explore: SEMrush, Google Ads; HasOffers].

Email: Email marketing is still a very cost effective way to support sales, build brand awareness and gain trust with your customer base. Email marketing capabilities might even be readily available in other platforms in your tech stack; like in your marketing automation or inbound marketing platform, for instance. [Tools to explore: MailChimp; Constant Contact; SendGrid].

Social Media: technologies for this space help monitor your social conversations, schedule posts or curate content. Specific networks like Facebook and LinkedIn also offer social media marketing opportunities that may be a valuable addition to your own tech stack. [Tools to explore: BuzzSumo; Hootsuite; SproutSocial].

Collaboration: these are some of my favorite tools to add to a tech stack. Collaboration software focus on working efficiently and transparently with your team. There are a number of project management tools to choose from, or even tools that focus more on the customer journey. [Tools to explore: Trello; Asana; Slack].

Analysis and Reporting: regardless of the technologies you choose to integrate with in your tech stack, you must always be able to access your data to measure your marketing efforts. For the most part, businesses will at least have basic website analytics tracking in place, which is a great way to start. But depending on your situation, you could explore building a full data warehouse to pull together data from various systems to make your reporting more accessible and rounded. [Tools to explore: Google Analytics; KissMetrics; HotJar].
Building the right marketing tech stack for any company is no picnic. It can be quite a gargantuan task. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently. Not only will you get a full, comprehensive view of your customer journey and marketing efforts, but you’ll uncover how to optimize your hard earned marketing dollars.

This article written by Cheryl Baldwin, taken from https://www.wsiworld.com/blog.

WSI Named Top Agency by Web Marketing Association

WMA Award Winner 2019

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition.

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition.

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards.

This article was previously published by wsiworld.com on September 9, 2019.

WSI Launches SEO Campaign For Window Washing Company

WSI recently announced the launch of a search-engine optimization campaign for All American Window Cleaning. https://allamerican-windowcleaning.com/

The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.

Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:

Calabasas Window Washers

Encino-Window-Washers

Studio-City-Window-Washers

Tarzana Window Washers

Woodland Hills Window Washers

Northridge Window Washers

Residential Window Cleaning
All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.

Commercial Window Cleaning
The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.

Rain Gutter Cleaning Service
In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.

Pressure Washing
Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.

Solar Panels
California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.

Window Washing
The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.

This blog post was originally published on http://www.wsiepro.com/wsi-launches-seo-campaign-for-window-washing-company/

The Digital Makeover Of Group 1 Mitsubishi


It was an honour to welcome Group 1 Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share some insider info into how we went about bolstering their digital reach with the help of best-practice SEO principles and a nimble approach to content marketing.

Meet The Client: Group 1 Mitsubishi

Our working relationship with Group 1 was established in 2008, and it has been a wonderful journey of discovery and skill acquisition as we immersed ourselves in the intricacies of the South African auto trade in order to provide this valued client with insight-based solutions to their digital needs.

The Group 1 Mitsubishi dealership in Kuils River, Western Cape was acquired during the third quarter of 2018. The dealership is situated on the same premises as its sister dealership Group 1 Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that they should also benefit from a similar increase in digital real estate as the rest of the brands under this respected umbrella. That’s where WSI Marketing came in.

The Big WSI Digital Rollout For Group 1 Mitsubishi

As always, our aim was for Group 1 Mitsubishi to start ranking for some of the juiciest search terms pertaining to their brand as soon as possible. As such, our first course of action was to build an SEO-optimised website that placed the Mitsubishi brand name front and centre, along with phrases and search terms that relate to the sought-after Mitsubishi ASX, Mitsubishi Eclipse, Mitsubishi Outlander, Mitsubishi Pajero Sport, Mitsubishi Pajero SWB, and Mitsubishi Triton in particular.

A preowned subsite was integrated at the same time as the new site was launched and moving forward WSI will be building SEO pages optimising for pre-owned Mitsubishi models and related phrases as well. To keep things ticking over and drive even more link juice to the site, we provide Group 1 Mitsubishi with monthly content marketing services, on-site and off-site SEO, as well as Google Ads and remarketing (including dynamic inventory ads on Google Ads). This includes the utilisation of directory listings, social sharing, content syndication and blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.

The Amazing Results Enjoyed So Far

SEO takes time, and we are happy to say that our focused approach has yielded some exceptional results. Organic traffic to the site has increased immensely, which has allowed Group 1 Mitsubishi to use their site as a cost-effective marketing tool rather than a static catalogue of their vehicles. In the competitive auto market, this is an achievement in which our team takes great pride.

The Way Ahead for WSI & Group 1 Mitsubishi

The WSI Marketing team believes there is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the digital marketing playing field evolves, we upskill accordingly, keeping up with the requirements for online excellence to ensure that our client stays at the forefront of search-related innovation. As the Group 1 Mitsubishi offering expands, we will continue to work in the wings to expand their online presence and channel their marketing message to a cherry-picked demographic.

This blog post first appeared on: https://blog.wsiwebmarketing.co.za/the-digital-makeover-of-group-1-mitsubishi/

First Weston Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

 

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

 

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward’s First Rheumatology Practice and Dave’s Best Animal Hospital.

This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

http://firstwestondentist.com/meet-our-staff/#pyle

http://firstwestondentist.com

http://firstwestondentist.com/family-dentistry/

http://firstwestondentist.com/cosmetic-dentistry/

http://firstwestondentist.com/meet-our-staff/

http://firstwestondentist.com/complete-dental-services/

http://firstwestondentist.com/cosmetic-dentistry/invisalign-clear-braces/

http://firstwestondentist.com/sleep-apnea-weston-fl/

http://stephenjpyle.blogspot.in

https://drstephenpyle.wordpress.com

https://drstephenpyle.wordpress.com

http://www.wsi-onlinesolutions.com

http://www.lawmla.com

http://www.campsagemont.com

http://www.southfloridarheumatology.com

http://dpcvet.com

 

WSI Implements SEO for Tomlinson McKinstry Law Firm

Tomlinson McKinstry, a trial attorney firm in Oklahoma City, OK, has partnered with WSI to increase search engine traffic to their website (tmoklaw.com). The firm provides a wide variety of legal solutions for their clients across several areas of expertise, including Insurance Litigation, Inventions and Branding, Litigation and Product Safety, Business Transactions and Disputes, Personal Injury, and Employer Defense.

Tomlinson McKinstry had recently implemented a new web site, and realizing that no traffic was being directed to the site, engaged WSI to optimize their website through keyword research and Search Engine Optimization (SEO). These strategies have been proven to improve Google organic search performance.

The WSI team was immediately able to determine that there were several issues with the web site itself that made it virtually invisible to the search engines. Over time, we were able to correct the issues and then began on-site optimization efforts for the existing site pages.

The focus of the optimization has been the following keywords:

In addition to the on-site optimization, WSI has implemented an off-site digital marketing strategy as well. We have aligned their Google MyBusiness, Bing, and Yelp entries as well as over 40 additional local directory name, address, and phone entries. Implementation is already well underway and we have already seen a steady increase in site traffic.

Monthly reporting has been put into place in order to report and demonstrate progress.

WSI is the global leader in digital marketing with over 1,500 digital marketing consultants in over 80 countries. We help business harness the power of the internet to improve their ROI. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed decisions in every industry. If you aren’t ranking well for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 This post originally appeared here: http://www.wsibestebusiness.com/digital-marketing/wsi-implements-seo-for-tomlinson-mckinstry-law-firm

Mattress Firm Partners with WSI to transform their Web Presence

Mattress Firm, the largest mattress store chain in the state of New Mexico has a large selection of quality brand name mattresses, beds, and bedding products, combined with competitive pricing and knowledgeable, well-trained sales associates.
Mattress Firm hired WSI to build a new modern and mobile friendly website for them. The new website was build using the best global search engine optimization practices.

The following pages have been optimized with relevant keywords:
• https://mattressfirmnewmexico.com/twin-mattress-albuquerque/
• https://mattressfirmnewmexico.com/full-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/queen-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/king-size-mattress-albuquerque/
• https://mattressfirmnewmexico.com/california-king-mattress-albuquerque/
• https://mattressfirmnewmexico.com/shop/stearns-foster-mattress-in-albuquerque/
• https://mattressfirmnewmexico.com/memory-foam-mattress-albuquerque/
• https://mattressfirmnewmexico.com/mattress-sale-albuquerque/
• https://mattressfirmnewmexico.com/shop/tempur-pedic-mattress-albuquerque/
• https://mattressfirmnewmexico.com/shop/sealy-mattress-albuquerque/
• https://mattressfirmnewmexico.com/memory-foam-mattress-topper-albuquerque/

With the SEO optimized pages now up on the site, the off page optimization is beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, Weebly, Blogger , Tumblr. and Medium.
Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores. This blog originally published at: https://www.wsiwebenhancers.com/mattress-firm-partners-wsi-transform-web-presence/mattress-firm-albuquerque

Empire Fence of Arizona Chooses Us to Expand Online Presence

Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.
For over three decades Empire fence company has helped customers with solutions such as:

● Chain Link Fencing
● Ornamental Wrought Iron Fencing
● Custom Fencing Solutions
● High Security Fencing and Security Cages
● Automatic Gate Operator Systems and Gate Controls
● Metal fencing for athletic fields

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on WordPress.com, Blogger, Weebly, and Tumblr to increase their visibility.

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

This post originally appeared here at https://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/